Lookalike Audiences are one of Meta’s most powerful targeting tools. They help you find new potential customers who are similar to your best existing ones.
If you’ve ever wanted to scale your campaigns while keeping quality high — this is your best weapon.
🔍 What Is a Lookalike Audience?
A Lookalike Audience is a group…
Scaling
Most users don’t convert the first time they see your ad. That’s where retargeting comes in — it helps you reconnect with people who already showed interest.
Retargeting (also called remarketing) is one of the most profitable strategies in digital advertising.
🔁 What Is Retargeting?
Retargeting is the practice of showing ads to people who:…
