Lookalike Audiences are one of Metaβs most powerful targeting tools. They help you find new potential customers who are similar to your best existing ones.
If youβve ever wanted to scale your campaigns while keeping quality high β this is your best weapon.
π What Is a Lookalike Audience?
A Lookalike Audience is a group…
compaign
If your goal is to make people recognize, remember, and trust your brand, a Brand Awareness Campaign on Meta is the perfect starting point.
This campaign type is designed to reach users who are most likely to pay attention to your content β without necessarily expecting immediate action.
π― What is a Brand Awareness Campaign?…
If you want to build brand awareness, drive engagement, or boost social proof on your content β an Interaction Campaign is your go-to option on Meta.
These campaigns are designed to get more likes, comments, shares, video views, or messages, depending on your goal.
π What is an Interaction Campaign?
On Meta, Interaction (or Engagement)…
If you're looking to collect contact information, schedule calls, or grow your CRM β a Lead Generation Campaign on Meta is the way to go. It's designed to capture high-quality leads directly from Facebook, Instagram, or your website.
π― Step 1: Choose βLeadsβ as Your Objective
In Meta Ads Manager, click Create β select Leads.…
Most users donβt convert the first time they see your ad. Thatβs where retargeting comes in β it helps you reconnect with people who already showed interest.
Retargeting (also called remarketing) is one of the most profitable strategies in digital advertising.
π What Is Retargeting?
Retargeting is the practice of showing ads to people who:…
