If you want to build brand awareness, drive engagement, or boost social proof on your content — an Interaction Campaign is your go-to option on Meta.
These campaigns are designed to get more likes, comments, shares, video views, or messages, depending on your goal.
📌 What is an Interaction Campaign?
On Meta, Interaction (or Engagement) campaigns focus on getting people to interact with your content.
When you create a campaign and choose “Engagement” as your objective, you can optimize for:
- Post Engagement (likes, comments, shares)
- Page Likes (followers)
- Event Responses
- Messages (WhatsApp, Messenger, Instagram DMs)
🎯 When to Use an Interaction Campaign
- Building brand credibility
- Promoting a giveaway or contest
- Launching a new product teaser
- Creating buzz before a sales campaign
- Testing creatives to see what resonates before scaling
⚙️ Best Practices
- Use eye-catching visuals or videos
- Add a clear question or CTA to encourage responses
- Use engaging captions like “Tag a friend who needs this!”
- Leverage trending formats (Reels, short videos)
- Combine with custom audiences (retarget people who engaged)
💡 Pro Tip:
Engagement campaigns warm up your audience.
You can later retarget those who liked/commented with sales or lead campaigns.
✅ Final Thoughts
Interaction campaigns aren’t just for vanity metrics — they’re a strategic way to boost awareness, build trust, and fuel your full-funnel strategy.