Whether you’re selling physical products, digital services, or even bookings — a well-structured sales campaign on Meta can help you drive conversions and increase revenue. Here’s how to set it up step by step:
🎯 Step 1: Define Your Goal
In Meta Ads Manager, click “Create” and choose your campaign objective:
➡️ Sales — if you want direct purchases
➡️ Leads — if you’re collecting emails or WhatsApp messages
➡️ Traffic — if you’re driving people to a product page
🧱 Step 2: Structure Your Campaign
- Campaign Level: Choose “Sales” objective
- Ad Set Level: Choose your conversion location (e.g., Website or WhatsApp)
- Ad Level: Create your actual ad (image, video, text, CTA)
Use CBO (Campaign Budget Optimization) if you want Meta to automatically distribute budget between ad sets.
🧠 Step 3: Choose Your Audience
Target based on:
- Interests (e.g., Fashion, Fitness)
- Lookalike audiences
- Retargeting (website visitors, add to cart, etc.)
Use custom audiences to reach warm leads.
📍 Step 4: Pick Your Placements
Use Automatic Placements for best performance
—or—
Manually select: Facebook Feed, Instagram Reels, Stories, Messenger, etc.
🎨 Step 5: Create Your Ad
Use high-quality:
- Images or videos
- Clear primary text (focus on the offer)
- Strong headline (highlight urgency or value)
- CTA (Shop Now, Learn More, Send Message)
Pro Tip: Use A/B testing to compare different creatives or messages.
💡 Step 6: Launch, Monitor & Optimize
- Use Pixel + Conversion API to track performance
- Monitor key metrics: ROAS, CTR, Cost per Purchase
- Turn off poor-performing ads and scale winners
✅ Final Thought
A sales campaign isn’t just about running an ad — it’s about strategy, targeting, creative, and optimization.
Test, learn, and scale — that’s the Trex Trade way.